[Yak] Bike Friday in Japanese Honda ad!

[John S. Allen]

At 06:40 PM 4/12/2008, Lynette at Bike Friday wrote:

>... they use the tandem with independent cranks to explain how the
>hybrid engine works!
>(They could save the planet even more and ride the thing instead of
>buying the car, right? :o)
>I'll get Ruthy to try and do a rough translation, unless we have some
>Japanese speaking Yakster out there who'd like to have a go...
>http://www.bikefriday.com/japan/honda08

So the tandem was in a Honda ad. Did Honda know that Bike Friday uses 
the Toyota just-in-time manufacturing techniques? :-)

Also, I hadn't known that the independent pedaling is available on 
all Bike Friday tandems. It's a feature worth publicizing, though it 
has been known to be used for slacking off!

The link Lynette gave went to Honda Dreamers TV but not to the same 
video. Can anyone help here?

The videos did see gave me a creepy feeling. Some were of a young 
woman elevated to a state of mystical ecstasy whenever walking toward 
her car or driving it. Probably also intended to elevate male viewers 
to a some sort of mystical ecstasy by the sight of the young woman. 
Another ad was like the many American men's car fetish ads, with cars 
being driven way too fast on roads with no other vehicles, intended 
to associate the driving of a car with a sense of power, control and 
identity sadly lacking in the lives of men who fall for this kind of stuff.

Mind-warping commercial propaganda, we have to swim upstream against 
it constantly in modern society to keep from being swept away.

John S. Allen

Regional Director for New York and New England, League of American Bicyclists
League Cycling Instructor #77-C and Member of the League's Education Committee

http://bikexprt.com